- Creativity - We let the creativity burst. We believe that any idea is a good idea. The best way to have a good idea is to have lots of ideas.
- Team work - Collaboration between creative minds is the way to exceptional innovative solutions.
- Perfection - Strive to perfection is what drives us through each project we work on. We look for perfection in every detail and every step of the process.
- Professionalism – Professionalism is not what you do, it is how you do it. Innovation distinguishes between a leader and a follower. Innovative and unique projects are what we exist for. Therefore, professionalism is our most important value.
- Knowledge sharing - We believe that every information should be free and shared in order to be more valuable.
- Development of the web industry in Macedonia - We actively participate and strongly support all the companies, individuals and projects that improve the industry.